Wednesday, December 25, 2019

Microsoft Azure Sql Database Analysis - 893 Words

My two advance topics in which I am interested are: †¢ Microsoft Azure SQL Database: Microsoft Azure SQL Database is a cloud database service of Microsoft’s. I have worked with MSSQL Database during my job. Now I want to learn advance technology which is Sql Azure. In SQL Azure you have to use SQL Server authentication instead of Integrated Security. When you work with SQL Azure you don t need to spend any time on security patches, disk space, moving databases between different servers to handle increased load, etc. †¢ Real time database system: Real-time database is a database which provides the real time information because the real-time database uses real-time processing to handle workloads whose state is constantly changing. In real-time database system data objects stored in the database and transactions accessing this data have to be scheduled in accordance with real-time performance objectives. 2) a. Database Design: Database means stored a large collection of information and database design means development of a quality data model. Database design is the process of transforming a logical data model into an actual physical database. Database design is always connected with application design. Types of database design are: †¢ Logical design: Logical design includes attributes for each entity, business entities and relationships among entities. †¢ Physical design: physical design is the last phase of database design. Physical design include tables, indexes, default andShow MoreRelatedDifferent Definitions For Cloud Computing Essay2034 Words   |  9 Pagesgovernment IaaS platforms, Amazon Web Services (AWS), Elastic Cloud Compute (EC2), Google Compute Engine and Rackspace Compute. Platform as a Service (PaaS) The provision of standardised operating systems and application services (e.g. web server or database platform) delivered on IaaS services to enable customers to deploy and run their own applications developed using programming languages supported by the service provider. The service provider is responsible for managing and maintaining the underlyingRead MoreSynopsis Of The Security Comparison1321 Words   |  6 Pagestable displays the synopsis of the security comparison: Functions Oracle SQL Server Authentication Authentication by OS, Network, Oracle, multi-tier, SSL, and database administrators. Windows authentication integration. Mixed mode of Windows and SQL Server maintained within SQL Server. Authorization User resource limits and profiles. Privileges. Roles. Applications Roles. Fine-Grained Access Control. Fixed server, database, and users roles. Ownership and User-schema separation. Least privilegesRead MoreSecuring Data with Cloud Technology1362 Words   |  6 PagesAdvancements in Web technology and the development of Internet accessible mobile devices has resulted in the big data generation and its huge storage requirement. Cloud storage has emerged as a miracle that meets all these demands. Traditionally Databases were designed and maintained on large hardware, but faced challenges in performance. In order to overcome these issues in performance, many companies began to turn to cloud technology. Cloud technology is the method of mass data storage on virtualizedRead MoreSwot Analysis : Amazon And Salesforce Essay1279 Words   |  6 PagesOperation system, Database, and Business Intelligence with the infrastructure. Salesforce offers pre-integrated system with everything built in. Salesforce has the integrated technology powered by massive data to compete with Google analytics. Its Radian 6 offers more inclusive service than the Google analytics doses for the social measurement area. Google is using Mapreduce, Bigquery, Pagerank and Knowedge Graph. Like Google’s BigQuery, AWS provides cloud-based computing and big data analysis, datawarehouse(Redshift)Read MoreComparing Yelp, Tripadvisor And Netflix Essay1602 Words   |  7 Pagesanalytics, data mining and statistical modelling. It has also developed a custom Big Data platform, technologies including Hadoop, SQL Server, Hive, Machine-Learning, Redshift, R and Python. For yelp and TripAdvisor, the database they have is not complete if compared to each other. If their data could include the viewing history prior to their logging in activities, their analysis could be more complete, more targeted, and more accuracy. Netflix, found in 1998, specializes in and provides streaming mediaRead MoreWhat Value The Traditional Database Projects Helps Run A Better Business?1489 Words   |  6 Pagesof structured to unstructured data of the NoSQL data bases have made the data modelers to think more in business –centric notion. It is always better to choose a NoSQL databases based on the business requirement rather than use a polished technology, which would bring out the best results. Some questions that traditional database projects answer are why, when and where relating to the business. Who is responsible and what value does it bring in future? Or to write a report of the business (LangitRead MoreIbm, Dell And Hp Essay1772 Words   |  8 Pagesbig data tool for people around the world to more quickly manage and share massive data. IBM reports the technology will provide analysis-as-a-service and cloud-based solutions to its worldwide user base. And it has made a plan that is also in the works to expand the big data architecture. To protect important information like credit card number and customer databases, IBM develop Security Intelligence System which can provides exceptional threat and risk detection. The system combines deep securityRead MorePatient Health Status Monitoring Essay709 Words   |  3 Pagesthrough ZigBee receiver, the datas will then be updated into database. Zigbee can differentiate the data coming from different patients. Android application will fetch the parameters for every changes and display on the smart phone application after processing the parameters. Patient health status will be monitored in real-time and relevant doctor or nurse will be notified instantly if the patient is in risk. Data is updated into the database table from PC based application. PC based application is connectedRead MoreNice Pak Pdi Is A Family Owned Business2421 Words   |  10 Pagesstrongest and weakest territories, products and customers they are gathering sales tracings data from their distributors. At current, sales team collecting their own tracings data and analysis them to see who is their best and worst customers, products and territories. It is really difficult for the sales team to do this analysis as they are doing manually. They spend almost 15%-20% of their ti me to create their reports and submit to their superior. Here is the main difficulties which sales team are facingRead MoreEnforcing Consistency With Explicit Blocking Locks1194 Words   |  5 PagesDURABILITY – Durability is a database feature that guarantees the recording of committed transactions even if the server crashes or loses power. However, durability adds significant database overhead, so if your site does not require such a guarantee, PostgreSQL can be configured to run much faster. The following are configuration changes you can make to improve performance in such cases. Except as noted below, durability is still guaranteed in case of a crash of the database software; only abrupt operating

Tuesday, December 17, 2019

Cognitive Therapy And The Treatment Of Depression

Introduction Research has proven that Cognitive therapy works just as good as the medications given the right experience. The Interaction to Cognitive Therapy (ICS) Study An accruing relapse of depression is hard to overcome nevertheless; preventing these relapses is the key. The length of depression constitutes a major problem in the treatment of depression. However, many evidences suggest that psychological treatments have been withdrawn to the many treatment trials that have been found in cognitive therapy such as drugs or different types of therapy that defends against depression. â€Å"The preventive interventions such as the drugs operate through effects in changing the patterns of the cognitive processing that becomes active in mild negative side effects† (Teasdale, Segal, Williams, 1995, p.25). The goal of any treatment is to reduce relapses and the recurrence in patients who have recovered from depression. Therefore, the interaction to cognitive subsystems (ICS), that frame works all aspects of information that may be developed. The understanding of depression and its treatment is by cognitive therapy. The different aspects and experiences are represented in patterns that are qualitatively different to ICS. Different inflections and patterns seem different, but are the inflections to pitch, or loudness that represents in a speech level code. Many analogies, recurring patterns are common to visual inputs from similar objects and what objects are different. AllShow MoreRelatedCognitive Therapy And The Treatment Of Depression796 Words   |  4 Pagesperiod called, short-term therapy, when Beck (1979) published Cognitive Therapy of Depression and presented empirical evidence that structured brief psychotherapies that were effective in the treatment of depression. The concept of brief psychotherapy will have a long term impact on the treatment of depression in social work practice for years to come as it will give birth to various theoretical models such as, rational-emotive behavioral therapy, problem solving therapy, stress inoculation trainingRead MoreTreatment Of Depression : Cognitive Behavioral Therapy And Pharmacotherapy Essay879 Words   |  4 PagesPsychology, Myers states that â€Å"depression is one of two disorders found worldwide† (521). On account of this fact, research and treatment of depression is widely studied. One of the biggest questions one must ask when it comes to treatment of depression, though, is what wi ll actually benefit a person? The most popular ways to treat depression are cognitive behavioral therapy and pharmacotherapy; both are very different, but may have similar effects. Cognitive behavioral therapy (CBT) is a form of psychotherapyRead MoreCognitive Behavioral Therapy in the Treatment of Depression Essay2377 Words   |  10 PagesCognitive Behavioral Therapy in the Treatment of Depression Cognitive Behavioral Therapy (CBT) is a method of correcting invalid thought patterns to a more positive view of the person and their place in their world. Some people do not believe that Cognitive Behavioral Therapy is a real treatment for depression, claiming it is a form of positive thinking (The Daily Mail, 2009). On the opposite end of the spectrum, others argue that Cognitive Behavioral Therapy should be used in all therapiesRead MoreComparing the Efficacy of Cognitive Therapy and Antidepressant Medication in the Treatment of Depression1249 Words   |  5 Pageseffective treatment method. Extensive research has been conducted on the efficacy of antidepressant medication and cognitive therapy, the two main treatment methods used for depression today. The discussion has, however, been characterized by conflicting claims, resulting in a debate over what should be used rather than us having definite conclusion of how patients are best helped. The extensive research of Elkin et al (1989) concluded that cognitive therapy was not an effective treatment method forRead MoreA Cost-Effectiveness Analysis of Cognitive Behavior Therapy and Fluoxetine (Prozac) in the Treatment of Depression9920 Words   |  40 PagesBEHAVIORTHERAPY28, 187-210, 1997 A Cost-Effectiveness Analysis of Cognitive Behavior Therapy and Fluoxetine (Prozac) in the Treatment of Depression DAVID O. ANTONUCCIO University of Nevada School of Medicine and Reno V.A. Medical Center (116B2) MICHAEL THOMAS University of Nevada Dept. of Accounting and CIS WILLIAM G. DANTON University of Nevada School of Medicine and Reno EA. Medical Center/(116B2) Depression affects at least 11 million Americans per year and costs the U.S. economyRead MoreIndividual Treatment in Group Process Practice Psychoeducational Cognitive Behavioral Group Therapy for Divorced Women Experiencing Anxiety and Depression2563 Words   |  11 PagesIndividual Treatment in Group Process Practice Psychoeducational Cognitive Behavioral Group Therapy for Divorced Women Experiencing Anxiety and Depression Amy Danowski CNSL/561 August 20, 2012 Donna Clark Assessment: Clinical interview Diagnosis: Axis I 300.02 Generalized Anxiety Disorder 296.23 Major Depressive Disorder, Single Episode, Severe without Psychotic Features Axis II V71.09 No diagnosis Axis III None Axis IV Problems with primary support groupRead MoreCbt and Depression1279 Words   |  6 Pagesof cognitive behavioural therapy (CBT). Cognitive Behavioural Therapy was developed by Aaron Beck in the early 1960s and originally it was defined as cognitive therapy (CT). According to Beck (1967, 1976) cognitive therapy is a time restricted but structured approach, which is used effectively in treatment of many different mental illnesses. Despite the fact that the literature covers this therapy in a variety of contexts, this paper will mainly focus on applying CBT to depression. Depression canRead MoreCognitive Behavioral Therapy : The Future Of Treating Depression1144 Words   |  5 PagesBeating the Blues and Cognitive Behavioral Group Therapy: The Future of Treating Depression? Cognitive behavioral therapy is based off the theory that depression is caused by a pattern of negative thinking that may be triggered by upsetting situations (Comer, 2013). This pattern forms maladaptive attitudes, which cause individuals to constantly view themselves, their world, and their future in negative ways (Comer, 2013). Cognitive behavioral therapy is designed to help clients recognize and changeRead MoreThe Interaction Of Cognitive Therapy878 Words   |  4 PagesThe Interaction to Cognitive Therapy (ICS) Study An accruing relapse of depression is hard to overcome nevertheless; preventing these relapses is the key. The length of depression constitutes a major problem in the treatment of depression. However, many evidences suggest that psychological treatments have been withdrawn to the many treatment trials that have been found in cognitive therapy such as drugs or different types of therapy that defends against depression. â€Å"The preventive interventionsRead MoreDepression And Its Effects On Depression1531 Words   |  7 Pagesknown as depression. Depression causes a deep sadness to a person and can have major effects on a human being’s life. As humans know life is sacred and no one wants to live life in a depressed state. In some cases depression can be repressed and even cured. Certain treatments like therapy and antidepressants are viable solutions for depression. About nine percent of Americans suffer from some form of depression. The different types of depressions include: dysthymia, postpartum depression, seasonal

Monday, December 9, 2019

Fundamental Nursing Care Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Exmples Of Fundamental Nursing Care. Answer: Introduction The prime aim of thefundamental nursing care is to ensure patient safety and care. This is directly connected to the nursing education, their communication and their adherence to the values and knowledge they acquire during their nursing education. Such nursing education teach them the basic values and principles of the nursing. As future healthcare providers, they get to learn all the nuances with chosen patients and provide them with wide-ranging nursing care. It is important as the quality of care provided to the patient determines the duration of his stay in the healthcare setting and the pace of his recovery as well (Darbyshire and McKenna 2013). This assignment is going to discuss about the four aspects of the fundamental nursing care as observed on placement in the cardiac and Geriatric Evaluation Management ward. Further, these four aspects will be critically supported with recent researches. First aspect will be wound care in the cardiac ward and a discussion will be done on every aspect of it, and then will move to the oxygen therapy. Furthermore, neurovascular evaluation of a patient of Geriatric Evaluation Management ward and medication management will be discussed. Wound care Wound care is the prime component of the wound management process, where the data about the patient and his/her wound is been collected before recommending a treatment plan for it. The steps of wound care includes observation, collecting data from the patient and identifying clinical data from the physical examination of the patient and his/her health history (Dorai 2012). The wounds that are generally observed in the cardiac wards are generally of three types, type 1, type 2 and type 3. Type 1 infection is the wound within the first month of the operation. This is very crucial as the patient has chances to acquire infection in his/her wound. Therefore, wound management has to be precise and effective. There are different steps to assess the wound. These are- sizes of the wound, depth, surrounding skin of the wound, Edge of the wound, presence of exudate and pain score. After completion of the pain assessment through these steps, medication plan will be provided to the patient to tre at his/her wound (Hosseinrezaei, Rafiei and Amiri 2012). While assessing the wound of the patient, it is also important to maintain aseptic environment in the ward so that the open wound is not infected with the bacteria or virus present in the environment. According to Daeschlein (2013), the maximum number of wound infections are acquired from the nosocomial infection present in the environment of the hospitals. Therefore, the cardiac ward should be free from any microorganism and steps need to be taken to kill or remove microorganisms from different objects and hands of the staff, patient and all the people who enters the ward. Secondly, all the instruments present in the ward should be sterile and free from infections. Finally, to reduce the patients risk of exposure to different microorganisms, limited people should be allowed to enter the ward. Nurses should also follow the aseptic techniques prior and after the wound analysis and treatment. the aseptic technique procedure include hand wash, surgical scrub, using personal protective e quipment, patient prep, maintaining sterile and safe environment within the ward and applying safe operative technique (Kubota et al. 2013). The third point that should be in the focus of wound management is dressing techniques and factors that increases or decreases the pace of wound healing procedure. There are different type of wound dressing techniques such as hydrocolloid, hydrogel, alginate, collagen, foam, transparent and cloth dressing technique. However, the cardiac surgery wound surface is generally bigger, the dressing should be impermeable to bacteria, and viruses so that infection can be avoided (Anjum et al. 2016). Hence, hydrocolloid dressing will be used as it helps to keep the wound clean and protects from environmental infections. At the time of dressing, it is important to provide the patient with analgesia to manage the pain. Further, several other factors contribute in the pace of healing of the wound such as the age, nutritional preference, diabetic and level of infection of the patient. Depending on these, the healthcare experts will be able to calculate the time needed for the healing of the wound (Thu, Zulfakar and NG 2012). During the placement in the cardiac ward, different techniques to assess the wound was observed. Knowledge about the state of the wound was perceived and different measures that need to be recorded, such as secretion of pus, exudates, any odour and appearance was noted. The nursing assistance in that ward helped to observe the procedures and showed the process of cotton swab technique. They all were following ethical ways to complete the wound assessment and were maintaining sterile condition in the ward so that infection did not occur. However, in the presence of any infection, the wound swab process was applied to collect the infectious fluid from the wound. overall there were so many things to learn from a practical experience and all the nursing staff helped to perceive those knowledge. Oxygen therapy Oxygen therapy is a process, which is applied by physicians to deliver the extra demand of oxygen of the patient. Several health disorders in which, people need oxygen therapy to survive, such as Chronic Obstructive Pulmonary Disease (COPD), pneumonia, cystic fibrosis, asthma and so on. This section will discuss the oxygen therapy for patients suffering from COPD as placement was in Cardiac ward. As the patient observation policy, each patient admitted in the cardiac ward need to be assessed and analyzed thrice per day for vital signs and symptoms (McDonald 2014). Signs and symptoms of the first analysis will be considered as the baseline analysis and further signs will be recorded and evaluated based on that. The frequency of the assessment depends on the vitality of the patient situation. After collecting the vital signs and symptoms, the SpO2 level is determined. SpO2 is the peripheral Capillary Oxygen Saturation level that estimates the amount of oxygen present in the blood. It i s basically the ratio between Oxygenated haemoglobin and total oxygen present in the body. Good level of SpO2 in the blood helps to energize the muscles and keeps the cells fresh and active whereas, lower level of oxygen creates situations like hypoxia. Hence, the level of SpO2 is very important to be analyzed (Vestbo et al. 2013). Respiratory rate is also an important factor to determine the care for a patient suffering from COPD. Respiratory rate is termed as the rate of breathe per minute. The normal rate of respiration is 12 to 18 breathes per minute, however, due to COPD and reactive airway disease, people feels air trapping and cannot empty their lungs. Therefore the respiratory rate becomes 20 to 25 breathes per minute. Hence, detection of the respiratory rate can be helpful to identify the vitality of COPD. The patient should be assessed every now and then, as the risk of being unconscious is very high in case of chronic obstructive pulmonary disorder. As pain is one of the prime symptom of the COPD, characterization of pain is very important to analyze and provide care to the patient. As per the Australian statistical data, 45 percent of people affected with COPD suffers from severe pain (Lenglet et al. 2012). The prime reason behind the pain is associated with the blown up lungs. In such condition, lu ngs puts pressure on chest wall, diaphragm and the spine. Another reason can be Osteoporosis, as 20 percent of people affected with COPD, suffers from thinning of bones or osteoporosis. During placement in the ward, different procedures for assessment was observed including a number of procedures, tests and questionnaires for research and clinical purposes. Each nursing staff were following the procedure as proper assessment is necessary as it helps to make accurate diagnosis, provides information about prognosis and helps to apply appropriate therapeutic intervention. Oxygen therapy is an integral part of this intervention. The nursing staff were checking the state of the patient four-times a day to observe his condition and were implementing the oxygen therapy according to his need. The knowledge acquired was long term oxygen therapy can harm the patient hence short-term therapy was applied. Neurovascular observations While working in the geriatric management ward, it was observed that people who are suffering from multiple complex disorders are admitted in the geriatric ward of the hospital. As they have multidimensional needs, for their cognitive, medical and functional requirement, carers are appointed in the geriatric management ward. In the hospitals geriatric ward, a 92-year-old woman has been admitted after a fall. As per her medical history, she has a history of epilepsy, which is a neurological disorder and associated with abnormal electrical activity in the brain. She also had a fracture in her left medial malleolus. She is been unresponsive after the fall hence, code blue was applied to perform resuscitation efforts as her heart was stopped beating. Several members of the code blue responded quickly to manage the situation in which code team leader, primary RN, respiratory therapist, critical care physician nursing supervisor and nursing assistant was there (Boddaert et al. 2014). They help to detect the problem and revived the patient from the unresponsive state. After that, they stabilized her, and assessed her condition to provide her interventions. Critical care physician then asked to conduct some of the tests such as CT scan and ECG to understand the reason behind the unresponsiveness. Primary intervention that was applied to the woman was blood donation and application of knee slab below her left leg to support her past injury. CT scan done will help to understand the electrical imbalance of her brain and the reason for her epilepsy related disorder (Claassen et al. 2013). Her history of fracture and casting of her medial malleolus has increased the level of neurovascular problems in her body. Hence, the five Ps of the neurovascular assessment will be applied in her assessment. The first P is Pain, for the assessment of pain the patient will be asked to describe the severity. The pain can be aching or dull however, manipulating, or helping the patient to reduce the pain can weaken the patients and affect her tolerance power. The second P is Pallor, in which, the nurses need to observe the color of the tissue distal to the cast. different color determines different level of pain, such as pink color determines arterial pressure is normal hence, blood blow is normal. Whereas, whitish color determines reduced arterial pressure or the blood is flowing with less pressure within the artery. however, the concern is blue or violet color of the skin distal to cast, which determines that the arteries are static and blood is not been able to flow from it. The thir d P is Pulselessness. It can be assessed by checking capillary fill. For that, the toe finger need to be pressed and the time needed to refill the finger and make the finger pink is the pace of the capillary blood. Weakness in pulse can lead to slower blood flow within capillaries which is a serious concern for the patient who are recovering form fall in geriatric ward. The fourth P is Paresthesia, which is associated with assessment of numbness, tingling and different abnormal sensation in the place of casting. Presence of such sensation in the place of cast can be sign of nerve damage development of compartment syndrome; hence, it is important to check the presence of such sensation. Finally, the last P, which is Paraplegia need to be checked for assessment of motion. During placement in the geriatric ward, it was observed that, nurses were focusing on the issue according to the priority of the patient. Pain management was their first priority. After that, nurses focused on the epilepsy and other severe conditions. The most important experience was Code blue operation that was to revive the patient after she was unresponsive. This experience will help to overcome the forthcoming challenges in nursing life. Patients drug dose Phenytoin for her epilepsy syndrome was reduced to half to understand the abnormality of her brain. this is important as, it enhanced the skills to understand about the disease. my overall experience in this ward was exceptional. Medication management Medication management therapy or MTM is known as a treatment system used by doctors and pharmacists to ensure that the patients are having optimal profits of the medication. It covers a broad array of professional activities that includes patient assessment, formulating long-term and short-term medication care, assessing the efficacy and safety of the drug provided and patient education. This processes help to manage a proper communication and documentation to maintain a higher standard of care between medical professionals (Johnson, Lehmann and Council on Clinical Information Technology, 2013). There are eight rights of medication administration. All these right protects the patient to have quality healthcare, quality medication through correct route as these aspects can enhance his/her chances of recovery (Marcum, Zachary and Sevick 2013). The first right is Right Dose, which is done by checking the order and then checking the dose against the drug reference standards. Further to c rosscheck the dose, one more nurse need to be employed to calculate the dose for a specific patient. The second right is Right Route in which the assigned nurse checks the order given by the doctor to confirm the route of drug administration. However, the patients ability to take the drug from that route is analyzed. Right Time is the third right which determines the frequency of the drug. The nurses need to be alert at the time of administration as right timing can enhance the chances of survival. Sixth and seventh rights are right documentation and right reason. Documentation of drug administration is very important as it may help the physician or other nurses to understand the last given medicine, route, dose and timing. Vital signs prior or after the drug administration should also be recorded in the medication chart. On the other hand, right reason provides the rationale of the medication applied for the patient regarding his medical history, current health status and signs sym ptoms. This portion is necessary, as long-term medication needs the medication history to assess the duration of care and medication needed. Right response is the eighth right that talk about right response. In this section, the healthcare expert or nurses need to record the after effect of drug administration. Nurses need to record the blood pressure change; pulse and other positive effects are assessed in this case (Kim and Bates 2013). Other than oral medication, there are two different route of medication, intramuscular and subcutaneous. These routes of medication are applied when the patient is unable to take the medication from oral route. Subcutaneous medication is administered inside the cutaneous layer of the skin, whereas in intramuscular medication, the medicine is administered in the deep muscles of the destined area (Jin et al. 2015). However, on appointment in the cardiac ward, the observed scenario was subtle different from what actually needed to be flowed. Few of the nurses were unaware of the 8 rights of the drug administration and they were just following the prescribing route. Some of the staff were not following the hand hygiene practice before administrating the drug. However, some of the veteran nurses were following all the regulations that is inspirational for the future nurses to understand the workflow in the cardiac ward. Conclusion During the placement in the geriatric ward and cardiac ward, different observation was made that helped to understand the fundamental nursing care of a patient. Wound management of a patient recovering from cardiac surgery helped to understand the different aspects needed for assessing the type, depth and level of wound. Further, the dressing technique of the wound was discussed with other important factors that are necessary to calculate the healing time of the wound. The second thing discussed was oxygen therapy, in which, need of the therapy for a patient suffering from COPD was discussed. Third aspect was observed while placement in geriatric ward, where a 92 year old patient was going through cold process. The five Ps of the neurovascular assessment was observed. Finally, the medication management was observed and the eight rights of the medication administration was discussed with relation to the patient observed in the wards. As there are a number of flaws in the practice of t hese fundamental care processes are observed, a continuous updates to practical practice are required and strengthening is essential to confirm that nursing care is not negotiated by risky or out of date practice. References Anjum, S., Arora, A., Alam, M.S. and Gupta, B., 2016. Development of antimicrobial and scar preventive chitosan hydrogel wound dressings.International journal of pharmaceutics,508(1), pp.92-101. Boddaert, J., Raux, M., Khiami, F. and Riou, B., 2014. Perioperative management of elderly patients with hip fracture.The Journal of the American Society of Anesthesiologists,121(6), pp.1336-1341. Claassen, J., Perotte, A., Albers, D., Kleinberg, S., Schmidt, J.M., Tu, B., Badjatia, N., Lantigua, H., Hirsch, L.J., Mayer, S.A. and Connolly, E.S., 2013. Nonconvulsive seizures after subarachnoid hemorrhage: multimodal detection and outcomes.Annals of neurology,74(1), pp.53-64. Daeschlein, G., 2013. Antimicrobial and antiseptic strategies in wound management.International wound journal,10(s1), pp.9-14. Darbyshire, P. and McKenna, L., 2013. Nursing's crisis of care: what part does nursing education own?.Nurse education today,33(4), pp.305-307. Dorai, A.A., 2012. Wound care with traditional, complementary and alternative medicine.Indian journal of plastic surgery: official publication of the Association of Plastic Surgeons of India,45(2), p.418. Hosseinrezaei, H., Rafiei, H. and Amiri, M., 2012. Incidence and risk factors of sternal wound infection at site of incision after open-heart surgery.journal of wound care,21(8). Jin, J.F., Zhu, L.L., Chen, M., Xu, H.M., Wang, H.F., Feng, X.Q., Zhu, X.P. and Zhou, Q., 2015. The optimal choice of medication administration route regarding intravenous, intramuscular, and subcutaneous injection.Patient preference and adherence,9, p.923. Johnson, K.B., Lehmann, C.U. and Council on Clinical Information Technology, 2013. Electronic prescribing in pediatrics: toward safer and more effective medication management.Pediatrics,131(4), pp.e1350-e1356. Kim, J. and Bates, D.W., 2013. Medication administration errors by nurses: adherence to guidelines.Journal of Clinical Nursing,22(3-4), pp.590-598. Kubota, H., Miyata, H., Motomura, N., Ono, M., Takamoto, S., Harii, K., Oura, N., Hirabayashi, S. and Kyo, S., 2013. Deep sternal wound infection after cardiac surgery.Journal of cardiothoracic surgery,8(1), p.132. Lenglet, H., Sztrymf, B., Leroy, C., Brun, P., Dreyfuss, D. and Ricard, J.D., 2012. Humidified high flow nasal oxygen during respiratory failure in the emergency department: feasibility and efficacy.Respiratory Care,57(11), pp.1873-1878. Marcum, Z.A., Sevick, M.A. and Handler, S.M., 2013. Medication nonadherence: a diagnosable and treatable medical condition.Jama,309(20), pp.2105-2106. McDonald, C.F., 2014. Oxygen therapy for COPD.Journal of thoracic disease,6(11), p.1632. Thu, H.E., Zulfakar, M.H. and Ng, S.F., 2012. Alginate based bilayer hydrocolloid films as potential slow-release modern wound dressing.International journal of pharmaceutics,434(1), pp.375-383. Vestbo, J., Hurd, S.S., Agust, A.G., Jones, P.W., Vogelmeier, C., Anzueto, A., Barnes, P.J., Fabbri, L.M., Martinez, F.J., Nishimura, M. and Stockley, R.A., 2013. Global strategy for the diagnosis, management, and prevention of chronic obstructive pulmonary disease: GOLD executive summary.American journal of respiratory and critical care medicine,187(4), pp.347-365.

Sunday, December 1, 2019

Shakespeares Turning Japanese free essay sample

A comparison of Japanese kabuki and Shakespeares plays, addressing the similarities of the works as well as Japanese adaptation of Shakespearean works. This paper presents an overview of kabuki, including its origins, role in Asian culture, and aspects of performance. Discussion of how Shakespeares works have been adapted to a kabuki form dominate the paper. Special attention is paid to the womans role in kabuki theater. `Drama is an ancient art form, steeped in various world traditions that have many precepts and edicts of rehearsal, production, and performance. The following is a presentation of two viewpoints, and the repercussions of the fusion of the traditions in performance and translation. The Asian world views performance as an attainment of character through repetition and form-study, to learn not just the dialogue and songs of a samurai or handmaiden, but to become that character using extra-ordinary body position (termed `extra-daily technique`), elaborate costumes and makeup, as well as traditional music. We will write a custom essay sample on Shakespeares Turning Japanese or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are several styles of performance, but the most flamboyant is kabuki. Presently, there are four hundred plays in the conventional canon, but approximately thirty are performed each year in a seasonal cycle within Japan.`

Tuesday, November 26, 2019

Term Paper Essay Example

Term Paper Essay Example Term Paper Essay Term Paper Essay Name: Course: Instructor: Date: Role of Course in the Miami Plan: This course is one of three tier three course options in gerontology thematic sequence GET 2 (Aging in Diverse Contexts). Students who enroll in GET 2 begin with an overview of the social, cultural, and personal experiences of aging. The second course provides the students with grounding in socio-cultural analyses of the contexts of aging, and the third course is an in-depth exploration of the sources of variation in the aging experience. Students completing this sequence will understand he ways in which the meanings and experiences of aging are shaped by social and physical location, and the ways in which diversity among the older population is produced. Miami Plan Principles: 1 . Critical thinking, which includes integrating and analyzing information from many different disciplines and sources to formulate ideas, and clear oral and written expression of these ideas. The critical article summaries and term paper described below are designed to help you practice your critical thinking skills. 2. Understanding contexts, or the ways in which political, cultural, economic, and demographic factors effect our thinking about aging. The term paper, summaries, and in-class discussion will give you an opportunity to pay attention to the different contexts in which aging unfolds. 3. Engaging with other learners through active listening and sharing ideas with classmates; As a seminar, interaction with the group in our class sessions over the semester is expected for all class periods and required for those sessions in which you are assigned to lead discussion and share your written critical summaries with your classmates. . Reflecting and acting?drawing on the knowledge and skills scribed above, students who complete this course should be better prepared for active and responsible involvement in meeting the needs of our aging population. The paper and class discussion in particular will give you an opportunity to reflect Paper Assignments: As a cross-listed undergraduate/graduate cours e, course requirements are divided as follows: Undergraduate Assignments: Most graded work for this seminar will consist of writing assignments of two types. First, all students will each complete critical summaries of 3 different assigned readings. Students will sign-up for their choices of readings during the first class meeting. Summaries should be about 2 to 3 pages in length. Each student should provide a copy of their summary to all other students as well as the instructor at the beginning of the class period in which the reading will be covered. Students will then lead the discussion on articles which they summarized (Typically, there will be more than one student assigned the same reading and also responsible for discussion). A critical review is a summary and analysis of a particular reading assigned in the course. Second, students will write a term paper (15-20 pages) based on an in-depth critique of a major area in race-ethnic aging research that includes theoretical and methodological summaries and evaluations of the body of literature examined. The term paper will require extensive and intensive reading of outside literature and a theoretical and methodological analysis of a major hypothesis or conceptual framework. Graduate Assignments: First, all students will each complete critical summaries of 6 different assigned meeting. Summaries should be about 3 pages in length. Each student should hen lead the discussion on articles which they summarized (Frequently, there will be Second, students will write a term paper (20-25 pages) based on an in-depth critique of a major area in minority aging research that includes theoretical and framework. Graduate work will be evaluated more critically than undergraduate work with an expectation of higher quality. Grades will be determined by the following distribution: Undergraduate Graduate Readings Summaries Final Paper 24% 54% 36% 56% Class Discussion/Leadership Expectations: You are expected to come to class.

Friday, November 22, 2019

Humorous Quotes on Love and Marriage

Humorous Quotes on Love and Marriage Poking fun at love or marriage can be a dangerous proposition when youre making a joke in the presence of your loved one. Humor is like spice: the right amount can make a delicacy out of a bland meal. The key is the right amount. Use a humorous quote to season your words with the right amount of humor. Even then, be prepared to duck, apologize, and eat your words. At least, youll be able to attribute them to someone else. Thyra Smater Winsolow Platonic love is love from the neck up. Lily Tomlin If love is the answer, could you please rephrase the question? Woody Allen Love is the answer, but while youre waiting, sex raises some pretty good questions. Unknown Love is telling someone to go to hell and worrying about them getting there safely. Rogers Willson It doesnt much signify whom one marries, for one is sure to find out next morning it was someone else. Edgar Watson Howe A woman might as well propose: her husband will claim she did. John Updike Every marriage tends to consist of an aristocrat and a peasant. Frank Zappa I detest love lyrics. I think one of the causes of bad mental health in the United States is that people have been raised on love lyrics. Bill Cosby For two people in a marriage to live together day after day is unquestionably the one miracle the Vatican has overlooked. Honorà © de Balzac Great love affairs start with Champagne and end with tisane. Ray Bandy Honeymoon: A short period of doting between dating and debating. Johnny Carson I know youve been married to the same woman for 69 years. That is marvelous. It must be very inexpensive. H. L. Mencken To be in love is merely to be in a state of perceptual anesthesia - to mistake an ordinary young man for a Greek god or an ordinary young woman for a goddess. David Bissonette I recently read that love is entirely a matter of chemistry. That must be why my wife treats me like toxic waste. Beverly Nichols Marriage: a book of which the first chapter is written in poetry and the remaining chapters written in prose. Henry Louis Mencken Bachelors know more about women than married men; if they didnt, theyd be married too. Helen Rowland When you see what some girls marry, you realize how they must hate to work for a living. Anonymous Theyre almost inseparable. Sometimes it takes ten people to separate them. Anonymous If love is blind, why is lingerie so popular? Lord Dewar Love is an ocean of emotions entirely surrounded by expenses. Helen Rowland A man snatches the first kiss, pleads for the second, demands the third, takes the fourth, accepts the fifth†¦ and endures all the rest. Helen Rowland In olden times, sacrifices were made at the altar, a practice which is still very much practiced. Anonymous Love is one long, sweet dream and marriage is the alarm clock.

Thursday, November 21, 2019

MGT302 - Org. Behavior and Teamwork CA Essay Example | Topics and Well Written Essays - 750 words

MGT302 - Org. Behavior and Teamwork CA - Essay Example Personal projects, failed projects, successful projects are all celebrated and well received within the company (Jarvis). The culture adopted within the company clearly uses all the possible initiatives and opportunities to be innovative and also to develop something new each day. Google is clearly more focused on the invention of newer products and is also focused on improving and innovating each day and hence the company clearly follows a culture which is innovative, challenging and also a new adventure each day (Anthony). Google’s Culture and Specific Factors: With the intensive competition that is presently found in the markets, Google approach is clearly among the best and most effective. Here the company’s approach has clearly been based on the external elements like the competition, competitive advantage, changing needs of the customers, changing approach and outlook of the customers (Nussbaum). However apart from the above, one of the key factors that is the cau se of the company’s culture is clearly the need for innovativeness. Google has been recognized to be a new age company and has been found to be open to change as well as open to new and fresh ideas (Mayer). These factors together have formed and developed the new age company and have also led to the immense success of Google (The Google Legacy). Google’s Culture and Performance: Google’s culture is clearly the main reason for the successful performance of the company. The culture that has been developed within the company has been present from the start and this has been followed from the start (Girard). The company’s flexible approach and genuine focus on employees has led the employees to be more motivated and also focused on the job. The company has focused not only on the monetary needs of the employees but also on the personal needs at times like the maternity leaves, paternity leaves and several other similar cases. This flexible approach as well as the respect and equal treatment that the company provides to all of the employees are the cause for this high performance (Hamen). Here although the company does not specify the professional behavior, the mutual respect and the commitment of the employers is clearly the cause for the employees to behave and also commit themselves to the company to a greater extent. It would be incorrect and untrue to say that the company follows the particular culture due to the success (Mayer). The company has clearly developed and every individual has worked hard to bring the company to the current position. It is the strong culture and bond among the employees and employers and also the flexible work structure that has clearly been the cause for the company’s success (Anthony). Protecting the Culture: As clearly been noted in the case, the company unlike other companies does not punish employees in case of losses. The company is open to making mistakes and taking risks, as long as people contribute to the growth and attempts of the company. As explained in the case, â€Å"...(Larry Page) would rather run a company where people are moving quickly and doing too much, as opposed to being too cautious and doing too little. This attitude toward acting fast and accepting the cost of resulting mistakes as a natural consequence of moving fast...†

Tuesday, November 19, 2019

The Construction Management Method for Public Sector Building Projects Research Paper

The Construction Management Method for Public Sector Building Projects - Research Paper Example Robert Black in his report of June 2004 listed the main cause of the delays to the project as the production of detailed design variations and the late supply of information during the construction. He, however, sighted other factors that contributed to the delays. One factor was the choice of construction management as a method of procuring the project. The Auditor-General commented that construction management is unsuited for most building projects in the public sector. He, however, sighted that construction management was not necessarily the wrong choice in the Holyrood case. It was only unfortunate that in the Holyrood case project management did not implement construction management fully in accordance with usual practice. The experience and expertise in construction management were not present in the early stages of the Holyrood project and therefore the risks and challenges were not fully appreciated by the client and project management. Wanna [2004] described this program as a very tight and far too ambitious construction program. This is so because in construction management the design is incomplete and uncertain when construction starts, so the risk stays with the client. The different forms of contracting are intended to transfer risk to those best able to manage it. The client must manage design development and get a project team that has professionals who are experienced in this construction method. Another major factor was the challenge of construction. This was due to the difficulties associated with the construction of such a complex and unusual building on a densely developed site. It was also expected to be completed against very tight deadlines.

Sunday, November 17, 2019

Curriculum designing guidelines Essay Example for Free

Curriculum designing guidelines Essay Purpose The construction of experiences and outcomes that effectively provide progression in each curriculum area and convey the values, principles and purposes of A Curriculum for Excellence is central to the success of the program. In particular, it is important that you reflect relevant aspects of the four capacities in your work. If we can get this right these outcomes and experiences will have a significant, positive, impact on classroom practice and hence on the learning experience of all children and young people. It is an exciting prospect. Starting point In phase 1 each early review group should be asked to simplify and prioritise the curriculum (from age 3 to 15 in the first instance) retaining what currently works well and making changes where these were justified by research evidence. The output from phase 1 of the review process and the rationale for your curriculum area, research and other national and international comparators are your starting points. Your work will be based on the relevant parts of the Curriculum Frameworks: for Children 3 – 5, 5 – 14 guidelines, Standard Grade, and National Qualifications. It is important that experience and outcome statements you write at each Curriculum for Excellence level provide appropriate cognitive demand. The framework for outcomes The experiences and outcomes will sit within a framework of advice to teachers. Curriculum Area The eight curriculum areas are: Expressive Arts, Health and Wellbeing, Languages, Maths, Religious and Moral Education, Science, Social Studies and Technologies. Rationale The rationale provides an overview of the curriculum area states its main purposes and describes its contribution to the values and purposes. Subsets of the curriculum area Each curriculum area is subdivided either into fields of learning – or ‘subjects’ (e. g. Expressive Arts into art, drama, dance and music) or into aspects of learning in that area (e. g. Languages into listening and talking, reading and writing) Lines of development These identify learning tracks in each subset of the curriculum area. They are expressed in different ways in each area of the curriculum. For example within expressive arts they identify the skills to be developed: creating, presenting and evaluating in art, drama, dance and music; within science they describe broad areas of knowledge and understanding to be developed; biodiversity, being human and cells in Our Living World. Experiences and outcomes Within each line of development, experiences and outcomes describe the expected progression in learning for children and young people. Essential outcomes. Essential outcomes are a small number of high level statements, derived from the main purposes described in the rationale, that encapsulate what learning in that curriculum area provides for all children and young people. Taken together, the essential outcomes are intended to sum up the expectations for the broad general education of all young people. The focus of your work will be writing the experiences and outcomes for your curriculum area. It is likely that there will be interplay between what you produce and the ‘essential outcomes’ , which are the ones helping to shape and refine the other in an iterative manner. Outcomes should be written in the clearest possible English. Where possible these should be accessible to children and young people, but not at the expense of clarity. It is also important to try to write lively and engaging experiences and outcomes. Best Practices of Writing the Curriculum Ultimately the intention is to produce streamlined guidance for the entire curriculum in a single document. We also intend to make the outcomes available in electronic format to allow curriculum leaders and teachers to identify and blend outcomes from both within and beyond curriculum areas. Several stages will be required to achieve this.

Thursday, November 14, 2019

Its Time to Stop Drugging Our Children with Ritalin Essays -- Effects

Truth be told, there are not many people who can be trusted in this world. Especially when it comes to children, parents are always very cautious and careful as to who can encounter their child. The world we live in today is extremely different from the world we once lived in a few decades ago. Along with traditions and culture; technology has taken over everything. Technology has become the root cause of major changes in everything we know of today. Parenting also became a target of technology. But among all these changes, doctors seem to be kept put in the place of professionals that parents to this day trust and rely on whole heartedly, even though medical research and technology is completely new when it comes to diagnosing and prescribing drugs. Remarkably, one may find it very hard to realize the fact that even though doctors are oh so blindly trusted, they keep prescribing a drug that comes from the same class and chemical compound as cocaine to children. Drugs that have the same chemical compound as a narcotic are known as class 2 medications. Knowing that class 2 medications have the same classification as cocaine, morphine and amphetamines, doctors in America are continuing to prescribe these drugs to children aging from 5-17 merely because of behavioral issues at school and at home that parents keep advocating their children have. Is the use of technology and the use of quick fixes taken over the way we see parenting? It can be hard to realize that this just might be the case today! Parents have so become used to the accommodating quick fixes of 2014 that they have forgotten that their children are still humans and not apps that can be hushed or manipulated via medication. Parents along with doctors who merely prescri... ... . July 8th 2014 "Managing Side Effects Of ADHD Medications." Brown University Child & Adolescent Psychopharmacology Update 15.2 (2013): 8. Academic Search Complete. Web. 8 July 2014. LaJeana D. Howie, M.P.H., C.H.E.S.; Patricia N. Pastor, Ph.D.; and Susan L. Lukacs, D.O., M.S.P.H.CDC/National Center for Health Statistics . Use of Medication Prescribed for Emotional or Behavioral Difficulties Among Children Aged 6–17 Years in the United States . April 24, 2014. Web June, 25th 2014. Robyn Breen Shinn. J.R Getty . Why Giving Adderall to Toddlers Is So Completely, Utterly Wrong . 05.19.14 . 07/01/2014 .

Tuesday, November 12, 2019

Clover Valley Dairy Case Study Essay

May 17, 2014 To: Charles Krieger – President/ Clover Valley Dairy Dear Charles, I am writing you in response to your concern regarding a market test of the new 6 oz. cups and multi-pack yogurt carriers that Clover Valley Dairy would like to introduce to our customers. The purpose of the research project will be to see if the new type of packaging for yogurt will be worth the change and if our consumers are accepting of the new change. It will tell us if our new six-cup carrier is effective or not. I feel the new type of carrier should be tested in non-competing areas. However, it should also be tested in our market as well as our competitor’s market. A key part in testing this new product and/or design should begin with our competitor’s in mind. Knowing what our competitor’s offer and how well it is being accepted by the consumer should be the determining factor in our decision for a test. Knowing our market and what it offers will give us an idea of how our customers will be impacted. This also will let us know why we should consider our competitor’s and non-competitor’s customer views, for comparison. By not doing so, we may hinder our ability to find out what will and what won’t really sell. I suggest that we limit our test to one competitor only. This will allow us to have more money in our budget but also allow us to get the information that we need. If testing is necessary, what would be the criteria for success or failure? It is my belief that the main point to stress would be to show how sales are impacted. Many times sales can be increased simply by the look of a package for an item. If the packaging of a new item/product is well presented, often times the customer will purchase the item/product simply because of its appearance. Many surveys have been done about the appearance of a product by targeting a certain type of consumer, namely women. These surveys have shown that if an item/product is targeted toward women and the  packaging appealed to them, they would most likely purchase the product. This type of information will be helpful for us to define our target market as I feel we should try to have our product to appeal to children and especially their mothers. Our sales results of the 6 oz. and 8 oz. yogurt cups have steadily increased every year, so I believe that the 6 oz. individual serving cups combined with the new 6-cup yogurt carrier can help to increase our sales even more. Also, I believe the convenience of our new carrier can help to increase our sales within the limited market share area(s) that we have. There are four important factors that we need to look at in determining the success or failure of our new product test. The first factor we need to consider is cost. Cost is always a large part of buying a new product. We can lower the cost of our testing if we limit ourselves to comparing with only one competitor. The second factor is going to be market share. If we can satisfy our customer’s wants and needs we can increase our market share as a result. The third factor would be handling. If a package is easy to handle, in other words, open and close, we will certainly have more success. I believe that this can best be achieved by combining the 6 oz. individual yogurt cups into a 6-pack carrier container. The fourth factor in determining our success is reuse. Is our product recyclable? We are in the age of â€Å"Green† technology so it is important for us to make our product easy to recycle. If we make our product/package out of plastic for the individual container and aluminum foil as the cover of the individual yogurt, we can lower our costs considerably. I also wanted to discuss how useful this market test will be in addressing a management problem. Are there changes that can be made so that we don’t make mistakes from the management side or production side? I say that we can! Again, we need to make our individual yogurt cups out of recyclable plastic and the cover is to be made from aluminum so as to reduce the costs of production. The new multi-pack carrier will also make it easier for customers to take home, and help to eliminate packaging costs. Management will need to work together as a team, delegating the tasks accordingly to the production team(s). I would concur with your idea of  conducting on-site surveys to determine acceptance of our new product. Success will come with a team effort standing behind this product testing process. Everyone’s opinion will make a difference, diversified, and successful test. It will also be beneficial as it will help to increase sales and identify mistakes that may have been overlooked. This entire process will also allow our employees to express their creativity and give them a chance to contribute to the success of our company. The last item I would like to present is the evaluation of cost and/or the value of this type of research. Evaluation costs do not need to be expensive. A rule of thumb is to estimate approximately somewhere between five and ten percent of our total budget. This can include time that the staff has spent on the evaluation and out of pocket expenses/costs. We can save on the cost of the evaluation if we focus our questions to only what we need and what we would like to know. I have set up a cost structure for this evaluation as follows; 1. Salary and benefits for staff involved 2. Funds for an outside evaluator 3. Travel expenses/costs 4. Communication tools (surveys, stamps, telephone, etc.) 5. Printing of reports and questionnaires 6. Supplies and equipment (computers, cartridges, etc.) I will start on this immediately once I receive your approval for this market test. I believe this marketing strategy will be a huge success for our company to grow and increase our sales. I also believe this will help us to build our reputation within the industry. Our company team will be strengthened and we will be able to build long lasting relationships with our competitor’s. I would like to thank you for understanding and helping to direct our company to succeed! Sincerely Vince Roth – General Manager/Clover Valley Dairy Company

Saturday, November 9, 2019

E Commerce Homework Essay

1Would you say that Google and Yahoo are direct or indirect competitors? What about McDonalds and Macaroni Grill? Explain why? Indeed Google and yahoo are both direct competitors because the both provide the same services such as : email , search ,chatting groups , blogs ,for McDonalds and Macaroni they are indirect since both provide food but of different types which make them compete for different products . –  2 . Given the example of Atari and Nintendo games, which one was the first mover into the market and which was the fast follower? What advantages and disadvantages does each one have over the other? First mover: Atari Fast follower : Nintendo Advantages and disadvantages over each other: 1- Atari had the lead for a long period of time and was dominate in the marketplace 2-Nintendo learned from the failure of Atari and was able to take over the market only by doing stuff the Atari company missed out. 3 . Visit hamleys.com and describe its business model based on t he information you find there. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses and what its market strategy appears to be . Also try to locate information about the   company’s management team and organizational structure. (Check for a page labeled â€Å"the Company,† â€Å"About Us,† or something similar). Value proposition: facilitation of transaction ,law search cost ,low item discovery cost Revenue model: Sales revenue model The market space it operates in: toy selling Main competitors are: Toys-R-Us ,FAO schwarz Comparative advantages: provide party organizing services and gift warping services Market strategy: create a brand name, use the good reputation and long history as a proof of good service, and provide good and appealing offers . Company’s management team and organizational structure Buying and Planning, Retail Operations, Marketing, Human Resources (HR), IT, Finance, E-commerce Visual Merchandising and Design, Franchise .

Thursday, November 7, 2019

A History of Telephone Companies essays

A History of Telephone Companies essays On July 9, 1877, a functional telephone was produced and the Bell Telephone Company became a reality. One year later, Western Union Telegraph Company entered the communications business. Bell then filed a lawsuit for patent infringement against Western Union and won the case in 1879. When the Bell patent expired in 1893 and 1894, there was a formation of more than 6,000 independent telephone companies. In 1900, American Telephone and Telegraph (AT By 1967, there were exactly 200 million telephones in operation around the world, half of which were in the United States alone. With the Carterfone (caused by the desire of Carter Electronics of Dallas to interconnect private mobile radio systems with the nationwide exchange and message toll telephone network) decision in 1968, the FCC finally permitted non-Bell equipment to be attached to the telephone network. This marked the beginning of the end of telephone networks and services provided by a single dominant supplier. Other companies besides AT ...

Tuesday, November 5, 2019

Who pays for out of town interviews

Who pays for out of town interviews Job hunting today is different from what it used to be- these days, it’s not uncommon to cast a much wider net while searching for the perfect position, exploring available openings beyond your local town or nearby city. While you’re searching for a job, you may encounter a situation where you’ll have to make travel plans while scheduling an interview. This brings up a wide array of etiquette issues, not the least of which is the question, â€Å"Who pays for the interview?† Like most things in life, the answer is not completely black and white. The bottom line is: it depends. Let’s dig deeper.When you’re arranging an interview, the HR personnel or hiring manager will know where you’re located based on the information provided in your resume. In fact, don’t be surprised if your first point of contact occurs over an application like Skype or WebEx. If this is the case, and things are going well, the subject of arranging an out-of- town interview might come up during the conversation.If it does come up, pay careful attention to what is being said. You should get a fairly clear indication of whether or not the employer is willing to take care of the expenses while arranging an interview. The reality is, most- but not all- prospective employers are willing to pick up the costs of an out-of-town interview and will freely discuss it, saving you the potentially embarrassing task of having to bring it up.When it’s clearIf they’re willing to reimburse you for the expenses, an essential etiquette rule to stick to is not to â€Å"go for broke†- first-class travel and hotel accommodations and expensive meals fit for royalty will not reflect well on you when a prospective employer is making a hiring decision. Some will even go so far as to arrange all of the details for you. This could be a good indication that the company is the type of employer who takes care of its employees (or maybe they’ re just trying to woo you).Other times, the employer will make the opposite clear- that you’re on the hook for expenses if you’re interested in traveling for an interview. If this is the case, don’t let them see you sweat! (In fact, they may be looking to gauge your reaction and flexibility in this situation.) However, do take time to weigh the pros and cons of the situation.Since an interview isn’t a guarantee of a job offer, you need to ask yourself the following questions: Is this prospective expense a worthwhile investment in your career future? Will this be a one-time only expense, or will traveling on your dime be an ongoing reality if you get the job? Will you have to relocate if you get the job (and who would pay for that?), or will you be able to telecommute? Your answers to these questions will help you determine whether or not the expense of an out-of-town interview makes sense for you.When it’s not clearSometimes, things aren’t s o clear. You may have a perfectly positive experience during your initial contact with a prospective employer and both sides agree to take the next step and arrange a face-to-face interview. However, as the conversation progresses, the topic of who’s paying doesn’t seem to be coming up. If you find yourself in this situation, you have two options.Option one: You can ask, politely, if you’re responsible for the expenses involved. This is a perfectly acceptable question, and if handled properly will not affect your standing in the hiring decision. If they’re willing to foot the bill (perhaps they simply forgot to mention it, they are only human after all), make sure you follow the etiquette advice mentioned previously. However, if you’re responsible for the costs, make sure you handle the news with grace if you really want this job. You should consider whether or not you’d be willing to pay for an out-of-town interview before you even send you r resume and cover letter over, so you won’t have to sweat through an anxious decision-making process in the heat of the moment.Option two: You can choose not to bring it up and assume that you’re responsible for the costs. This option spares you the potential awkwardness of having to bring this topic up (especially when things are going so well!), but you may be throwing an expense in your lap that the employer would have gladly picked up if they would have just remembered to mention it!The bottom lineThe rise in out-of-town interviews is a reflection of the evolving workplace, with technology making it easier for people to work remotely (according to a recent study by Global Workplace Analytics, at least 20–25% of the workforce telecommutes at least part of the work week), and companies eager to source the very best available talent- regardless of geographical location. If you’re pursuing a job that may entail an out-of-town interview, use the strategie s presented here to handle any possible scenario when it comes to who’s paying for it.

Sunday, November 3, 2019

Which characterization fits best in Zeitoun Essay

Which characterization fits best in Zeitoun - Essay Example On the other hand, there are people who portrayed the heart of humanity and care to both people and animals. Zeitoun is one of those who show endless desire to see that people’s lives are safe and those of animals (Arias et al.). Together with Todd, they ensure they navigate the area helping those in need. Zietoun having distanced himself from his family depicts a sense of care for lives and hard work to ensure the property they had acquired is safe while also making trips around New Orleans helping those trapped with no help. The book, which is non-fictional, and depicts all forms of characters ranging from those who cared for others, regarded as heroes and those whose interest was to take advantage of the situation and loot other people’s properties. Taking advantage of disaster is inhuman and portrays rottenness in a society. Those who engage restlessly in saving other people’s lives represent the few good in the society. During the incident, soldiers get to the city sent to evacuate those trapped during the incident, but some of them engaging in looting contrary to the reason that took them there (Robbie). It depicts the greed among people who care not for others. For example, as Zeitoun paddled across as street to feed the deserted dogs, he sees several armed people looting a Shell gas station but he decides to keep a distance (Arias et al.). The incident reflects two faces of humanity those busy harvesting where they did not sow and those who cares for humankind rolling around the city salvaging whatever he finds. When Kathy leaves Baton Rouge after being unable to stay with the family on worries that her husband may be unsafe, she decides to get to Yuko. In the process worrying of the lawlessness in New Orleans, she calls Claiborne house before the agreed time, she fails to get Zeitoun but speaks to a man with American accent. The issue worries her a lot and suggests that probably Zeitounhad been

Thursday, October 31, 2019

Computer Assignment Example | Topics and Well Written Essays - 1000 words - 1

Computer - Assignment Example From the depiction, it is clear that technology has to be employed in order to provide a superb solution for the bad designing concept. Therefore, that objective was well met. Besides, the other important concept is the description of the image that proves the depiction characterizes a bad design. The essay clearly explains the picture describing the four buttons on it. It talks about the two lights, which are switches and two arrows, which give information about the direction of turning on and off (Ursula 2007). The fact that the description of the picture has a direct association and is consistent with the picture makes it incredible. The explanation also brings in the concept of technology because the aspect of light and arrows on switches it is all about advancement of technology. Therefore, this objective was also well met and clearly brought out. The last and quite important concept is the fact that the essay provides the solution for the bad design. There is no way, for example, a doctor can examine a patient, make a diagnosis and then explain the entire issue of illness to the patient but fail to treat him. Once a problem is identified and examined well, there must be a way to find solution for the problem. As a matter of fact, that the essay identified the problem of bad design and illustrated it well, thus, it had to come up with the solution to the problem so that the same mistakes are not repeated (Ursula 2007). Therefore, the objective was well met. The analysis is clear enough as it addresses the concept of Bad Design essay. It begins from looking at how the issue of technology was implemented on the picture. The fact that the device can light up by just pressing a button clearly implies that technology was used in making it. In order to come up with a good design in a mechanical device requires a lot of research and involvement of

Tuesday, October 29, 2019

Parity theories analyse and operation in the global economy Essay

Parity theories analyse and operation in the global economy - Essay Example Another theory that advances a notion of equalization or parity is the Heckscher-Ohlin theory. The Hecksher-Ohlin theory is composed of two theorems. The first theorem explains and predicts comparative advantage. Ricardo’s theory of comparative advantage assumes but do not explain comparative advantage. The Heckscher-Ohlin Theory’s, particularly the first theorem of the theory, explains comparative advantage to be rooted the in relative factor abundance between nations. The second theorem of the Heckscher-Ohlin theory holds that when there are no restrictions to trade, there will be relative as well as absolute factor price equalisation. Factors of production are land, labour, and capital. The Heckscher-Ohlin asserts, however, that the theory is applicable for labour and capital. The Heckscher-Ohlin theory asserts that with trade liberalisation, mobility of goods can substitute for the mobility of factors and, because of this, relative and absolute factor price equalisa tion will be realized. ... that interest rates will move to parity as interest rates reflect the price of capital which is one of the factors of production and, based on Heckscher-Ohlin theory, mobility of goods substitutes for the mobility of factors and, thus, interest rates also move to parity. II. A main argument against parity theories: markets do not clear There are at least two major areas of the debate on the parity theories. One area of debates is whether markets really move towards equilibrium. Another area of the debate is on the empirical validity of the parity theories: the theories may appear logical but the predictions of the theories and/or their assumptions are not in accord with the situation in the real world. In other words, there are arguments that the theories may be logically constructed but they may not be empirically valid. We discuss empirical validity in the succeeding section and discuss in this section why some economists and critics do not believe why markets do not move towards e quilibrium. The perspective or assertion that markets clear is the more conventional and standard assumption in economics. This view is called the classical view (the more modern variants of this view are the neo-classical and new classical perspectives in economics). The classical view is the theory or perspective that is one of the most important building blocks in many theories of economics. However, another perspective that is also conventional but which has a less following in economics today is the Keynesian perspective.1 One variant of the Keynesian perspective asserts that markets do not clear because there are several obstacles to market clearing. It is a perspective that has a significant following and influence among economists. According to this variant of the Keynesian

Sunday, October 27, 2019

Business Essays London Cinema Plan

Business Essays London Cinema Plan West London Gold Class Cinema Business Plan. Executive Summary Negotiations have been undertaken to purchase the West London cinema in Hammersmith. This is a small, family run cinema which has been having trouble competing since a new multiplex cinema opened in the new shopping centre in Shepherds Bush. The purpose of this business plan is to seek funding for the purchase of the West London cinema and for the transformation of part of it into a Gold Class or VIP type cinema. This transformation will involve the renovation of one of the screens, decoration in a classy, movie theme style and the building of a kitchen and bar area. Gold Class will give patrons the opportunity to watch blockbuster movies from the comfort of luxurious, reclining lounge chairs while enjoying food and drinks brought directly to them. If this concept works, then the prospective owners intend to repeat their success in other run down cinemas across the country. Business Summary The business objectives are to develop one of the current cinemas (which has capacity for 250 patrons) into three Gold Class cinemas each having seating for 30 patrons, decorate the lobby area in a movie theme style and build a kitchen and bar area. Once the necessary renovations have been completed, the owners will need to obtain the necessary licensing permissions, hire staff and market the concept. Current Situation and Background At present West London Cinema is a small, three-screen, family run cinema in West London. While it has seating capacity for 750 patrons, the run down nature of the cinema means that on most nights it fails to realise its potential. The cinema has had a relatively steady customer base, but the recent opening of a multiplex cinema complex in Shepherds Bush has meant that patron numbers have been down. Even before the opening of the new multiplex cinema, the cinema had already been suffering a downturn since its heyday in the mid-1980s due to external factors. These have included a rise in property prices slowly changing the demographics of the people who live in the area, shifting customer entertainment habits (people have many more entertainment options available to them today) and the fact that the window between a release in the cinema and subsequently on DVD has been shrinking and movie piracy issues. While these issues have affected the cinema in a negative way, these are also the issues on which the prospective owners believe they can capitalise. This downturn in patron numbers has meant that the cinema is unlikely to make a profit this year and with the current owners not having the funds to invest into upgrading the cinema, it is likely that the this year will be only the start of a downward earnings trend for them. In light of this, the current owners have decided to sell the cinema while it is still showing some profit. This has created the opportunity which is set out in this business plan. Financial Situation and Legal Requirements West London Cinema has been owned by the same family since 1975. It has always prided itself on its friendly atmosphere and reasonable prices. Unfortunately, the owners have not always ploughed the cinemas profits back into the business and as such, it has become a little run down with increasing numbers of complaints about uncomfortable seating, poor screen resolution and a unimpressive sound system. The owners wish to borrow  £250,000 pounds to achieve their business objectives. With respect to legal requirements, the owners will need a liquor licence, building approval from their local authority, a hygiene inspection of their kitchen and advice from a solicitor as to whether or not they are able to trademark the Gold Class name. Industry Analysis Industry Description The cinema industry as a whole is facing challenges from many sides. Consolidation within the UK market means that four groups (Terra Firma, Blackstone, Vue and National Amusements) now own over 70% of UK screens. This consolidation means that the larger cinemas are better placed to meet the challenges of a quickly changing marketplace. Unfortunately, the losers in this consolidation of the marketplace and the emerging challenges to the cinema have been the small, family run cinemas. Industry Growth Across the industry, revenue growth has been quite strong with exhibitor revenue rising by 59% from 1998 to 2004 to over  £900 million (made up of  £650 million net box office sales,  £204 million net concession revenue and  £63 million cinema advertising). Most of this revenue growth was in the multiplex part of the market where it was noted that the four leading cinema groups had been able to raise their prices even in the face of declining DVD prices. This shows that demand for the cinema experience is more than just the watching of a movie and that a market does potentially exist which the larger multiplexes fail to cater for and that can be exploited by the more agile, smaller cinemas. Future Industry Developments The increase in other entertainment options, for instance computer games, pubs, home cinemas and the ever shrinking window between the release of a movie in the cinema and then onto DVD means that the future of the cinema industry is uncertain. The trend towards consolidation will no doubt continue, but it is interesting to note that the number of multiplexes opening has plateaued, with an average of 25 a year opening between 1998 and 2002, only 6 were opened in 2004. This perhaps signals that the multiplex market has reached its full potential and that the marketplace is stabilising. However, the stabilisation of the market at the top end does not as yet seem to have filtered down to the smaller cinemas and as such, many continue having trouble turning a profit. It is the owners belief that the current market is ideal for the development of a new concept which gives movie patrons an entirely unique cinema experience Gold Class. Market Summary Market Analysis The four possible ways in which the market can be defined are: multiplex cinemas; all cinemas; all ways of watching films (including cinemas, DVDs and pay-television); and all ways of using discretionary spend (including films, going to pubs, clubs or other ways of spending time and money in or out of the home). As noted above, it is the prospective owners view that cinemas can no longer focus on the narrow definition of the market. Some guidance can be taken from the multiplexes which offer patrons an experience. Often these cinemas are attached to shopping centres and as such going to the cinema is simply part of a persons shopping day. Multiplexes, like the shopping centres to which they are appended, rely on the principle that if something is large and loud, no one will dare to think that it is anything but the best and it must be said that they do this well. Teenagers are particularly impressed by this logic. However, to the same extent that teenagers are drawn to large and loud multiplexes, older patrons are repelled by them. Market Segmentation Cinema patrons generally fall within the 15-24 year age group with over 53% of people surveyed in this age group having attended the cinema once a month or more. This declines within the 25-34 year old age group to 34% and further within the 35+ age group to 16%. These figures reflect perhaps the fact that older cinema patrons who do not enjoy the nature of multiplexes have limited options with respect to indulging in a cinema experience. Furthermore, along with work and family commitments, older cinema patrons have less free time available to them and more options with respect to how to spend that time. This means that they are more likely to want to spend more money when they do go out to make sure that they utilise their time optimally. Market Research The purpose of the market research undertaken was to determine whether the Gold Class concept has been successful elsewhere, to gauge whether or not Hammersmith is the best location for a Gold Class cinema and to establish a price point for Gold Class tickets, food and drinks. The market research allowed the prospective owners to establish that the Gold Class concept has proven successful in Australia. While it was not possible to obtain financial figures, the prospective owners were able to determine that the concept has been around for several years and they were able to test it for themselves (a sample menu from an Australian Gold Class cinema is attached at Appendix A and can also be found here: http://www.greaterunion.com.au/goldclass/moviemenu.asp). In order to determine whether or not Hammersmith was a reasonable location for a Gold Class cinema, the prospective owners researched the demographic trends and the types of new businesses that were opening in the area. They found that many new business were opening and established businesses were being renovated to meet the tastes of the new residents moving into the area. As such, it was concluded that Hammersmith was a suitable location for a Gold Class cinema. Establishing price points for Gold Class tickets, food and drinks was quite difficult as the measures against which these price points can be determined are not perfect substitutes for each other (ie does a portion of fish and chips in a Gold Class cinema equate to the same meal in a pub?). It was decided that the only feasible approach was to go for higher price points, but offer various promotions which would mean that most people would not end up paying the full advertised price. Competition Analysis As noted, the market is extremely concentrated with the multiplexes taking a lions share of box office receipts. At the other end of the cinema market, are small, family run cinemas which are often seen by the public as being run down and in need of renovation, but priced competitively. There is little between these two extremes. However, while the multiplexes offer a certain type of experience, the prospective owners believe that there is still a potential untapped niche which small cinemas can exploit and which the multiplexes would have trouble competing with in the short term. Other potential competitors are similar niche cinemas which focus on selling a lifestyle (eg cinemas which only screen independent movies). Taking a broader view of the market in which cinemas compete, the market would be the entertainment market generally. People have a limited amount of disposable income and a limited amount of time which can be spent on entertainment. As such, cinemas are also competing with bars, sporting events, home cinemas, travel and restaurants. It is submitted that Gold Class cinemas would be a strong competitor in the general entertainment market at a niche level. Competition Strengths The main competitor for the proposed Gold Class cinema is the multiplex cinema in Shepherds Bush. The multiplexes strength lies in its buying power and the cinema chains ability to obtain the latest blockbusters at the earliest possible opportunity. Due to the multiplexes size, it has the flexibility to offer promotions and tie-ins beyond anything that a small cinema can offer. In the broader sense, the cinemas other competition comes from the various restaurants and pubs found in the surrounding vicinity. However, they are not necessarily direct competitors and are not mutually exclusive unlike the multiplex (ie a person may go to Gold Class and then a pub, but they are unlikely to go to the multiplex and then Gold Class). That said, the fact that Gold Class will offer food and alcohol means that competition between the cinema and restaurants and pubs in the vicinity will increase. Competition Weaknesses The multiplexes main weakness is that it does not cater particularly well to the older market of cinema patron. Furthermore, at present it does not offer a Gold Class experience and due to its business model of trying to fill large cinemas, it is unlikely that it would move towards a model which relied on creating smaller, more intimate cinemas. Likewise, it is difficult to imagine restaurants and pubs being able to compete directly with a cinema. They both offer sufficiently different experiences to customers and it is more difficult for restaurants and pubs to add on a movie-like equivalent than it is for a cinema to offer food and alcohol. Development and Production Sales and Marketing Unique selling point At present cinemas in the UK do not offer a dedicated Gold Class or VIP cinema going experience. In cases in which such an offering has been tried in the UK, for example, the UGC chain, the idea has met with problems due to the fact that a single cinema isnt dedicated to the Gold Class experience, rather, premium seating is attached to the back section of a standard cinema. In this case, the intention is for the West London cinema to have three cinema screens dedicated for premium customers. The prospective owners recognise the demographic shift in the area around the cinema. With house prices steadily rising, the area around Hammersmith has transformed into a hub for city working people with large amounts of disposable income. This change has been mirrored in the types of new shops and eateries opening up to cater to them. These new residents are willing to spend money for a premium and individual experience. Media and promotion strategy The intention would be to choose high headline price points but at the same time offer promotional offers which would ensure that most customers never pay the full rate. The media and promotion strategy would focus on teaming up with local businesses and newspapers to offer special promotional packages (for example, the local florist could offer a two for one deal with each bunch of roses sold). Advertising campaign The advertising campaign would be highly targeted and local. It is assumed that people are unlikely to travel a long way to attend a cinema (especially if they have a local one close by). As such, the goal would be to focus on local customers and to ensure that they remained regulars. Budget A large marketing budget would not necessary as the focus would be on offering promotions such as half price tickets during the day and/or two for the price of one deals can be offered in conjunction with various local business/newspapers reducing marketing costs substantially. As the Gold Class cinema experience is unique, and marketed as an indulgence, it is suggested that many local businesses would be willing to be involved in such promotional activities. While actual advertising costs will be low, printing and distribution costs will still need to be considered. Management The prospective owners of the cinema are the brothers James and Jack West. James West has recently completed his MBA and is working for one of the UKs largest cinema distribution companies. Jack West currently works as an advertising executive. In anticipation of a sale, the current owners have taken the last three months to show James and Jack the operational side to running a cinema. Both Jack and James intend to invest  £250,000 of their own money and take on this project full-time. In addition, James and Jack have already approached a friend who runs a small restaurant to assist them with the preparation of a suitable menu and have had plans for the refurbishment prepared. It is intended that James manage the operational side of the cinema while Jack concentrate on the marketing. Projected sales and pricing strategy Pricing strategy A regular ticket at West London cinema is currently  £4 during the day and  £6 in the evening for an adult. Gold class tickets will be priced at  £8 during the day and  £12 in the evening. In addition patrons will be able to buy food and drinks which will be brought into them while the movie is playing. The average price of food items and alcoholic drinks will be approximately  £5  £10. Financial Considerations The current owners hold a long-term leasehold interest over the premises at which the cinema is located. The main costs incurred by a cinema relate to the percentage of box office takings that go to the film distribution companies. The intention behind the Gold Class concept, along with offering patrons the ultimate cinema experience, is to try to increase revenue from those areas of the business which are not subject to distribution company payments (ie food and alcohol). Projected Sales At present West London cinemas three screens have box office sales of  £174,000 to which can be added sales from the kiosk and advertising, taking annual turnover for the cinemas to  £228,000. 25% to 50% of the box office takings go to the film distribution companies. Along with running costs and wages, gross profits for the cinema last financial year were  £56,000. As one cinema will be converted into three Gold Class each having 50 seats, projected box office receipts are expected to remain the same or rise slightly (less seats at a higher price) but more income is expected to be generated from food and alcohol sales. It is anticipated that food and alcohol sales will add  £25,000 to the cinemas turnover with  £10,000 of this going on higher staff wages meaning that gross profit will be an extra  £15,000 per annum. Appendix 1 Three Years profit and loss accounts 2008 2009 2010 Sales 300,000 500,000 1,000,000 Costs of Sales (112,500) (187,500) (375,000) Gross Profit 187,500 312,500 625,000 Expenses: Advertising 25,000 15,000 10,000 Bank Charges 100 100 100 Insurance 1,000 1,000 1,000 Interest 20,000 20,000 20,000 Legal Accounting 3,000 1,000 1,000 Office Expenses 500 500 500 Postage 250 250 250 Rent 15000 15000 15000 Wages 60,000 60,000 60,000 Telephone 1,000 1,000 1,000 Utilities 1,000 1,000 1,000 Total Expenses 126,850 114,850 109,850 Net Income 60,650 197,650 515,150 Appendix 2 Three years Balance Sheets Assets 2008 2009 2010 Current Assets: Cash 675,000 870,000 1,365,000 Inventory 15,000 15,000 15,000 Other Current Assets 10,000 10,000 10,000 Total Current Assets 700,000 895,000 1,390,000 Long Term Assets 20,000 20,000 20,000 Fixed Assets 50,000 50,000 50,000 Property, plant and equipment 25,000 25,000 25,000 Accumulated Depreciation 5,000 10,000 15,000 Total Assets 800,000 1,000,000 1,500,000 Liabilities and Stockholders Equity Current Liabilities: Accounts Payable 112,500 187,500 375,000 Current Borrowing 250,000 200,000 150,000 Other Current Liabilities 126,850 114,850 109,850 Total Current Liabilities 489,350 502,350 634,850 Long Term Liabilities 60,650 60,650 60,650 Total Liabilities 550,000 563,000 695,500 Total Equity 250,000 463,000 804,500 Total Liabilities and Stockholders Equity 800,000 1,000,000 1,500,000 Appendix 3- SWOT Analysis of Business Strengths: The obtaining of a liquor licence gives the cinema a competitive advantage which is sustainable to a degree. It is unlikely that planning permission for a new cinema would be given by the local Council. As such, as far as cinemas go, a customers only option is to either attend this cinema or the multiplex. Weaknesses: It is not possible to protect the intellectual property behind the concept of a Gold Class cinema. Patrons are only likely to pay a premium price for a movie when blockbuster movies are released. A lack of hit movies could make it difficult to sell tickets. Opportunities: There are plenty of small, family run cinemas which are currently struggling. The depressed market and the Gold Class concept give the owners the opportunity to purchase cinemas at a reasonable price and turn them back into profitable enterprises. Threats: The Gold Class concept relies on people willing to spend a little more to enjoy a more luxurious cinema experience. If the economy was to falter, value added businesses like Gold Class cinemas would be the hardest hit. If the concept proved to be a success, there is nothing stopping the multiplexes from offering a similar service. There is a threat that by offering alcohol in the cinema, the problems associated with anti-social behaviour could follow. Appendix 4 Market Segments When assessing the market segments, it is important not to focus too narrowly. While the Gold Class cinema concept may seem to appeal to only a niche market, the fact that most, if not all, adults in the country have been at some point in their lives been to a cinema to see a movie means that those potential customers already share a common conceptual language making it much easier to appeal to them. It is much more difficult to appeal to someone and have them try something they have never done before. As noted above, the percentage of people who often go to the cinema drops off sharply from the age of twenty five. One of the reasons for this is that the choices of entertainment available as people become older increases and the impression of cinemas is that it is the haunt of teenagers who arent old enough to get into bars. However, this is the segment of the market with the most disposable income, who have happy recollections of going to the cinema as youths and are now expect a more grown up experience when going to the cinema. This is the market segment to which Gold Class aims to appeal. BIBLIOGRAPHY Corrigan, P. (2006), The Sociology of Consumption, Sage Publications, London

Friday, October 25, 2019

Good and Evil in Bless Me, Ultima :: Bless Me, Ultima

Good and Evil in Bless Me, Ultima In Rodolfo Anaya's novel, Bless Me, Ultima the author uses different settings in order to develop Antonio's sense of good and evil. An example of this would be Rosie's, the local whorehouse. To Antonio, Rosie's tempted his brothers and was the cause of their sins. In one of Antonio's dreams, three figures "silently beckoned" (pg. 65) Antonio into the "house of the sinful women" (pg. 156). Antonio saw his brothers entering and he told Andrew, the last of the three to go in, not to enter. Andrew told Tony that he would wait until Tony lost his innocence and only then would Andrew go into the bordelo. So , to Antonio, seeing Andrew in the "evil house" (pg. 156) was a confirmation of Tony's lost innocence and Tony wanted to stay innocent forever. Another example of the evolution of Tony's sense of good and evil through the utilisation of setting is Tony's own home. To him, his home provided him with warmth and safety. This was due to the people who lived in the house. Antonio's father creates a sense of protection in the home. When Tenorio and his men come to he house to take Ultima away, Tony's father "would let no man invade his home" (pg 123). This gave Tony faith that as long as his father was around, he would be protected. Antonio's mother made home a loving and caring place to be. She would always baby Antonio and give him the affection he needed whenever he needed it. The morning after Tony had seen Lupito killed, Ultima tells Tony's mother not to be too hard on Antonio; he had a hard night last night. His mother puts her arms around Tony and holds him saying he "is only a boy, a baby yet" (Pg.28). The Virgin also makes the atmosphere of Antonio's home peaceful and protected. Tony loves the Virgi n Mary because "she always forgave" (Pg. 42). Tony thought she was "full of a quiet, peaceful love" (Pg.42) which she filled the home with. The most important person who contributed to the goodness of Antonio's home was Ultima. She made Antonio feel as though her presence filled the home with safety, love, and a sense of security. When Tony saw Lupito get killed, it was Ultima who calmed him. Whenever he had a nightmare, Ultima was there to comfort Antonio and "[he] could sleep again" (Pg.